How to Make a Booklet in 7 Easy Steps With Visme (2024)

Are you stressing yourself out learning how to make a booklet to convey loads of information to new and existing audiences? Fortunately, your struggle ends here.

A well-designed booklet can help expand your brand’s visibility and increase your sales. Furthermore, a study conducted by FinancesOnline shows that combining digital and print ads increases the effectiveness of online campaigns by 400%.

However, if you are a non-designer, you might be intimidated by the prospect of designing a booklet for your business from scratch.

In this article, we'll show you how you can easily make a booklet with Visme. We've also included ready-made booklet templates to speed up your design and creation process.

Let's get started.

Table of Contents

What is a Booklet?

What to Include in a Booklet

How to Make a Booklet in 7 Easy Steps

What is a Booklet?

Before jumping into the creation process, let’s take a quick look at what a booklet really is. A booklet is a document, similar to a little book, with a limited number of pages and a paper cover.

The basic purpose of a booklet is to inform the reader about something. In marketing, a booklet is commonly used by businesses to introduce themselves, and promote their products and services to increase brand awareness and drive more sales.

However, don't confuse booklets with brochures. Booklets are separate pages that are bound together, while a brochure is a single piece of paper folded multiple times.

What to Include in a Booklet

To get the most out of your booklet design, you need to make sure that you include all the critical information in it. When reading marketing materials, people have limited attention spans. So, you need to keep your booklet copy short, catchy and snappy.

Although there's no perfect list of what to include in a booklet, here's a good checklist to follow:

• An eye-catching and clear headline
• Your business name and tagline
• A summary of your company
• Your mission and vision statement
• Your products and services
• Why people should choose your company
• Client testimonials
• Contact information
• Brand assets, such as the logo, fonts and colors

Here is a booklet template from Visme that displays the various pages a booklet commonly includes.

How to Make a Booklet in 7 Easy Steps

Your target audience comes across thousands of print advertisem*nts every day. Statistics show that an average American is exposed to around 4,000 to 10,000 ads on a daily basis.

So, your primary goal should be to make your booklet stand out and hook your audience straight away.

Follow this step-by-step guide to making an engaging booklet in Visme.

Step 1: Identify Your Booklet’s Purpose

Before you start designing anything, it's important to know why you're creating a booklet in the first place.

Your goal could be anything, such as:

• Promoting a newly launched product or service
• Creating an emotional connection with your customers by showing brand personality
• Increasing brand awareness to stay ahead of your competitors

Use this SMART goals template to jot down your goals and objectives:

Whatever your purpose is, identifying it right at the beginning is crucial because it helps you design and write the booklet accordingly and gives it direction.

For example, if you want to promote a newly launched product or service, you may want to include one or multiple calls-to-action asking readers to sign up for your email list.

Similarly, you may want to add a QR code into your digital booklet if the goal is to drive more visits to your website or landing. Or, if you're trying to drive people to your physical store, you might want to offer a coupon code or voucher in your booklet that they can redeem in-store.

Additionally, you can write a design brief for your booklet to help your design team or agency understand your requirements.

Step 2: Consider Your Target Audience

Now, you know what you want to do with your booklet. But there's another, more important factor that comes into play — what your target audience wants.

Whether you segment your audience by age, location, income or lifestyle, your booklet should be designed with a specific audience in mind.

For example, a real estate booklet targeting home buyers will look completely different from a medical booklet targeting people looking for healthcare services.

So, when designing your booklet, keep your target audience in mind. Ask yourself:

• What kind of design do they like the most?
• Do they like a specific color or typography?
• How should you arrange the information in the booklet so they find it easily?
• How would they want to get informed?

You can use a customer persona template like the one below to jot down the characteristics of your ideal buyer. Keep this document close and refer to it when designing your booklet.

Remember — when creating a booklet, the key to success is to focus on the needs of your target audience. Consider every little detail about your ideal customer before making any decision.

Step 3: Create Your Booklet Content

Once you've defined your booklet's purpose and the needs of your audience, it’s time to create the content that will go inside your booklet. This step requires you to have some copywriting skills, or at least work with someone who does.

You can look for a freelance writer or anyone in your team who can do this for you. Whoever it is, the person should be familiar with your brand voice. Now, start brainstorming for the content keeping the booklet’s purpose and target audience in mind.

Start by putting some ideas together to write the headline for the front page. It can be your business name, tagline, slogan or anything else you want your audience to see first. For example, look at the cover page of this law firm booklet template:

Once you've nailed down the heading or title, plan out the outline for the rest of your booklet. For instance, you may want to focus on your business and its services. Include a brief description of your business and the problems your business solves for your customers.

Include your business’ mission and vision statement. If you haven’t defined these statements yet, try crafting them because it increases your chances of success. Talk about your products and services and let your audience know about your unique offerings.

Give them some strong reasons to choose your brand over your competitors. Lastly, include a call-to-action and your contact information.

Step 4: Use a Booklet Template

If you're a non-designer, creating a booklet from scratch can be daunting. Fortunately, Visme’s template library features a wide range of ready-to-go booklet templates that you can customize according to your needs.

You can add, remove, duplicate and move around pages, change backgrounds, images, fonts and colors, add icons and other graphic elements from the built-in library or upload your own, and even make your booklet interactive with links and embedded videos.

Alternatively, you can create your booklet from scratch using a blank canvas and Visme's drag-and-drop editor. Choose a custom size and access plenty of built-in tools to help you get creative.

However, if you are a beginner, we always recommend using a template.

Step 5: Add Engaging Multimedia

To create a successful marketing booklet, you need to incorporate engaging multimedia elements such as photos, icons, illustrations, videos and others in your booklet design.

Statistics show that nearly half of marketers believe that between 51% and 80% of businesses heavily rely on visual content for their marketing strategy in 2021. This is because 90% of information transmitted to the human brain is visual.

As a marketer, you don't want to miss out on these opportunities. Therefore, include engaging multimedia in your booklet to persuade your audience. Here are various multimedia elements that you can add to enhance your booklet design:

Photos

Research shows that the human brain retains visual content for much longer than plain, text-based content. So, include photos of your products, services, business process or any other images related to your business.

Visme’s stock photo library includes over 1,000,000 high-resolution photos — all free to use. Browse and search across any keyword and choose the photo you want.

Alternatively, you can click some photographs on your own, upload them to Visme, enhance them using Visme’s photo editor and use them in your booklet. Watch the video below to learn how to crop and add photos to your documents and other Visme designs.

Icons & Illustrations

Icons and illustrations are two essential elements of graphic design. They can help you break up large text sections and make it easier for your audience to digest and scan through your booklet.

Furthermore, you can use them to direct the reader’s eye to specific sections or content in your booklet. And when it comes to representing a complex idea simply, there are no better visual elements than icons and illustrations.

In the Visme editor, you will find thousands of free icons and illustrations under the Graphics section. Choose the relevant ones and drop them onto your booklet to make it more visually appealing. You can customize or resize your icons to make them fit the design.

Videos

Visme’s document maker allows you to embed videos into your booklets to make engaging and interactive. This is especially useful if you plan on sharing digital versions of your booklets online.

You can choose from free stock videos in Visme's library, upload your own videos or embed videos from third-party sources such as YouTube, Vimeo, Vidyard, Loom and others.

In Visme, you can also use an iFrame, HTML and URL link to embed any online content within your booklet or document.

Maps

Since you are designing a booklet, you might want to include your business location or retail store location so that your potential customers can easily find you.

Visme's map generator lets you add interactive maps into your booklets and other documents. You can generate maps for countries, continents and separate regions. Color-code them and make them interactive, such as display text on hover.

Visme also comes with a Google Maps integration that allows you to embed fully interactive Google maps in your Visme projects.

With this feature, you can share specific addresses and locations, zoom in or out to adjust the density of roads, change map colors to fit the design of your project and more.

Data Visualization

You might want to show your customers some statistics and figures to show your business growth and help them better understand your products and services.

With Visme’s data visualization tools, you can turn them into stunning visuals.

Choose from 30+ widgets such as progress bars, radial gauges, population arrays and more to visualize fact bites, statistics and percentages.

Or, add static, animated or interactive charts and graphs to visualize larger data sets. For example, you can add bar graphs, line graphs, pie charts and even radar charts to bring your data to life.

Step 6: Consider Your Branding

While designing your booklet, always keep your brand identity in mind. No matter what kind of booklet you are designing, it should be consistent with your branding, especially if you plan to use your booklet as part of a larger marketing campaign.

Consider your brand colors, brand fonts and other visuals that reflect your branding. If you don’t have any of them, try choosing the design elements that match your brand personality and the purpose of your booklet design.

One of the best ways to stay on brand while designing the booklet is to include your brand’s logo in the design. It will help your customers instantly recognize your brand when they see the Booklet.

And people who aren’t familiar with your brand yet will start recognizing your logo and branding whenever they come across your advertisem*nts.

If you are struggling with defining your brand's visual identity, download our free Brand Guide Handbook to help you build a powerful brand identity for your business.

Step 7: Download & Publish Your Booklet

Once you're satisfied with your booklet design, it’s time to download it and share it with your target audience.

In Visme, you can download your booklets in multiple file formats, such as JPG, PNG, PDF, HTML5 (offline web) and more.

Alternatively, you can publish your booklet online and share it on your social media channels such as Facebook, LinkedIn, Pinterest, Twitter and others directly using a link.

Furthermore, you can generate an invitation link and share it with your design team to collaborate. You're also able to generate an embed code for your booklet and add it anywhere on a web page using a snippet of code.

Design Your Own Booklet Now

Now, you have everything you need to roll up your sleeves and create an incredible booklet that will deliver your brand message, increase brand awareness and inspire your audience to choose your brand over your competitors.

Making a printable booklet or a digital booklet is a piece of cake with Visme’s professional document creator. Sign up for a free account today and create your own booklet.

Or, browse through our library of booklet templates to find your perfect fit.