Companies
There are roughly speaking two types of brands in terms of the market they target: Mass brands and Luxury brands. Most brands in the world are mass market brands that try to maximize the number of customers who will and can buy the brand’s products. These brands and the companies behind them will usually make sure that their products are affordable for average, regular buyers. While the per-item price is relatively low, the revenue is generated by the sheer number of people who are buying the brand’s products.
But then there are also brands that use the opposite strategy. Luxury brands specifically target rich people and promise to offer them prestigious, high-quality, and limited products that are unavailable to regular people. By excluding most of the population, luxury brands have to demand a higher price for their products in order to be profitable. The number of customers buying the brand’s products is unavoidably lower, but the revenue is generated through a much higher per-item price.
The following ranking lists the Top 10 largest luxury brands in the world. Brands in this ranking are all specifically targeting high-income people and are therefore not mass brands. These luxury brands come from various types of branches and offer a wide variety of different product types, which all, however, are characterized by relatively high prices compared to mass market brands in the same product segments.
Top 10 Largest Luxury Brands in the World 2022
1. Porsche
Porsche
Worldwide revenue: $31.6 billion
Established in: 1931 Owned by: Type of luxury product offered:
Based in: Stuttgart, Baden-Wurttemberg, Germany
2. Louis Vuitton
Louis Vuitton
Worldwide revenue: $14.9 billion Owned by: Type of luxury products offered:
Established in: 1854
Based in: Paris, Ile-de-France, France
3. Chanel
Chanel
Worldwide revenue: $13.2 billion Owned by: Type of luxury products offered:
Established in: 1909
Based in: Neilly-sur-Seine, Ile-de-France, France
4. Cartier
Cartier
Worldwide revenue: $12.1 billion Owned by: Type of luxury products offered:
Established in: 1847
Based in: Paris, Ile-de-France, France
5. Hermès
Hermès
Worldwide revenue: $11.7 billion Owned by: Type of luxury products offered:
Established in: 1837
Based in: Paris, Ile-de-France, France
6. Gucci
Gucci
Worldwide revenue: $11.1 billion Owned by: Type of luxury products offered:
Established in: 1921
Based in: Florence, Tuscany, Italy
7. Ferrari
Ferrari
Worldwide revenue: $9.2 billion Owned by: Type of luxury products offered:
Established in: 1939
Based in: Maranello, Emilia-Romagna, Italy
8. Rolex
Rolex
Worldwide revenue: $7.9 billion Owned by: Type of luxury products offered:
Established in: 1908
Based in: Geneva, Switzerland
9. Dior
Dior
Worldwide revenue: $7.8 billion Owned by: Type of luxury products offered:
Established in: 1946
Based in: Paris, Ile-de-France, France
10. Guerlain
Guerlain
Worldwide revenue: $5.7 billion Owned by: Type of luxury products offered:
Established in: 1828
Based in: Levallois-Perret, Ile-de-France, France
The Top 10 Luxury Brands in the World 2022
(as of February 2022)
| Top 10 Luxury Brands in the World: |
|---|
| 1. PORSCHE Worldwide revenue: $31.6 billion |
| 2. LOUIS VUITTON Worldwide revenue: $14.9 billion |
| 3. CHANEL Worldwide revenue: $13.2 billion |
| 4. CARTIER Worldwide revenue: $12.1 billion |
| 5. HERMES Worldwide revenue: $11.7 billion |
| 6. GUCCI Worldwide revenue: $11.1 billion |
| 7. FERRARI Worldwide revenue: $9.2 billion |
| 8. ROLEX Worldwide revenue: $7.9 billion |
| 9. DIOR Worldwide revenue: $7.8 billion |
| 10. GUERLAIN Worldwide revenue: $5.7 billion |
The Top 10 largest luxury brands in the world based on worldwide sales/revenue achieved in 2021. Brands of all industries are eligible. All brands eligible in this ranking are specifically targeting high-income customers by offering their products for relatively high prices compared to mass-market brands in the same product segments.
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