In the world of VSCO culture, where subtle original aesthetics reign supreme, knowing and sporting genuine VSCO brands is paramount.
Renowned for comfortable, sustainable, and stylish clothing, footwear, and accessories, the following 10 brands are symbolic of the VSCO ethos.
From the iconic Swedish simplicity of Fjallraven to the hydration heroics of Hydro Flask, each brand has a narrative that resonates with the VSCO philosophy and has captured the hearts of VSCO enthusiasts.
It is time to explore these ten VSCO brands essential in creating the quintessential VSCO girl’s wardrobe and an aesthetic that is always on point.
1. Fjallraven
Origin
Founded in 1960 in Sweden, Fjallraven began with a backpack and has since expanded into a globally recognized clothing brand that champions sustainability and functionality in outdoor gear.
Why it is VSCO
Fjallraven’s Kanken backpacks, practical outerwear, and durable clothing align with the VSCO ethos of environmental awareness and relaxed looks, making it a staple for nature-loving trendsetters.
Best for
The iconic Kanken backpack, versatile High Coast Wind Anorak, and comfortable Ovik flannel shirts are among Fjallraven’s offerings that resonate with the VSCO aesthetic.
2. Birkenstock
Origin
Established in 1774, Birkenstock is a German icon in comfortable, healthy, and sustainable footwear.
Why it is VSCO
The brand’s signature cork footbed sandals, celebrated for their ergonomic design, embody the VSCO community’s preference for comfort and natural materials.
Best for
The classic two-strap Arizona sandal, the feminine Gizeh thong sandal, and the Boston clog for cooler weather.
3. Vans
Origin
Established in 1966 in California and known for durable and stylish footwear, Vans is a global symbol of skate culture and youth fashion.
Why it is VSCO
The VSCO community loves Vans for the sneaker’s classic, laid-back style that resonates with the VSCO ethos.
Best for
Vans Diamond Check Classic Slip-On Shoes, Old Skool sneakers, and the high-top Sk8-Hi are perfect for the VSCO girls seeking to create a casual yet curated look.
4. Roxy
Origin
Established in 1991 as a women’s surf brand, Roxy has since expanded into a lifestyle label for active and adventurous hearts.
Why it is VSCO
Roxy’s roots in surfing, skating, skiing, and fitness, the brand’s fun, fashionable, and functional attire speaks to VSCO girls’ adventurous and active lifestyle.
Best for
Pop Surf one-piece swimsuits, Oceanside Beach pants for post-surf sessions, and Jet Ski Premium snow jackets for mountain escapades.
5. Crocs
Origin
Founded in 2002 in Colorado, USA, Crocs is the global leader in innovative casual footwear for women, men, and children.
Why it is VSCO
Crocs are celebrated in the VSCO community for their quirky designs, unparalleled comfort, and personalization through Jibbitz charms, embodying the VSCO spirit of self-expression and laid-back style.
Best for
Classic clogs, LiteRide Pacer sneakers, and the extra height Classic Bae Platform clogs.
6. Billabong
Origin
Established in 1973 in Australia, Billabong has grown from a small surf apparel company into an international surf and beachwear brand.
Why it is VSCO
Billabong’s surf-centric apparel and accessories resonate with the VSCO community’s love for the ocean and laid-back lifestyle.
Best for
The Salty Blonde Collection of eco-conscious swimwear and the Surf Capsule line of wetsuits are ideal for catching waves and capturing sun-kissed VSCO and Insta shots.
7. Levi’s
Origin
Levi’s is an iconic American clothing brand established in 1853 and credited with creating the first pair of blue jeans.
Why it is VSCO
With comfortable, stylish, and sustainable denim, Levi’s embodies the VSCO ethos of a relaxed aesthetic and artsy look.
Best for
Levi’s 501 Original Fit jeans, High-Waisted shorts, and the iconic Trucker jacket.
8. Converse
Origin
Established in 1908, Converse is an American shoe company world-renowned for its iconic Chuck Taylor All-Stars.
Why it is VSCO
A staple in the VSCO wardrobe, Converse sneakers are celebrated for allowing personal expression and aligning with the style’s casual ethos.
Best for
Chuck Taylor All-Star high tops, One Star sneakers, or Chuck 70s for a touch of vintage, ideal for a retro-loving VSCO girl.
9. Instax
Origin
Instax is a line of instant photography products developed by Fujifilm that creates instant and tangible memories, a unique feature in the modern digital age.
Why it is VSCO
Instax cameras and printers are beloved for their physical presence and ability to capture moments in a retro, tangible format that complements the VSCO girl’s penchant for vintage and nostalgia.
Best for
The Instax Mini, Instax Square, and Instax Mini Link smartphone printers.
10. Hydro Flask
Origin
Hydro Flask is an American brand that has revolutionized the bottle industry with high-performance, insulated stainless steel flasks and a commitment to reducing single-use plastic.
Why it is VSCO
Stylish, sustainable, and functional, Hydro Flask bottles resonate with the VSCO ethos of environmental consciousness and are a favorite among the VSCO girls.
Best for
The Hydro Flask 32 oz Wide Mouth, the 12 oz Coffee Mug, and the Wine Tumbler serve as a canvas for stickers and personalization, a hallmark of VSCO style.
Weekly Newsletter
Keep up with the latest in fashion, beauty and style!
Katherine Saxon
A University of Oxford graduate in Design History, Katherine Saxon is researching arising TikTok cultures from a consumer psychology perspective while covering emerging aesthetics in fashion and beauty for TheVOU, Forbes, Business Insider, and more.
